In the previous post, Joe asks the excellent question on creative resumes and cover letters. My answer, in short, is no, I haven’t seen any effective, creative resumes and cover letters.
The most effective resumes and cover letters, to me, quickly answer the question “Why would I want to hire this person?” We have a job description with a list of duties and requirements. Tell me quickly how you feel you meet those requirements, and how you will fulfill your duties. Respect my time, don’t make me search for the information. Also, show results. What have you accomplished? How did it make an impact on your employer or customer? Why should I care?
You can answer the above questions a number of ways. List experience, with actions and results. List skills and abilities, in various categories. Statements such as “effective problem solver” are meaningless, and are better if expressed through the actions in the resume. Personally, I like bulleted lists in the cover letter and on the resume, but not everyone likes those. But clearly review your qualifications for the position.
In academia, resumes or curriculum vitas tend to be ego boosters, not job applications. We get long lists of papers, books, grants, and other writings, little of which is of much interest for the actual position qualifications. Several resumes I’ve seen were in excess of 50 pages.
The short of it is to remember your audience. You are selling yourself. If they sold Coke by saying “Buy Coca-Cola so we can keep our workers employed and our President in a Mercedes,” you probably wouldn’t be moved to buy it. But that is how many people, including students approach their resume. What would you do for the employer, and why should they care? The benefit to you will come if the employer is convinced of the benefit to them.